A few weeks back, I was scrolling through motorcycle parts looking for something better than the usual fragile stock levers. That’s when I landed on ASV Inventions. I’ve been riding for years, and I’ve snapped more levers than I care to admit after a simple tip-over or a bad landing. So when I kept seeing mentions of “unbreakable” levers, I had to dig deeper. Turns out, ASV has been making these since 2000, and they’ve built a serious reputation in the dirt bike, street bike, and adventure riding world.
The story behind the brand is pretty relatable. Founder Bob Morales broke his clutch lever during a motocross practice back in the 90s. Instead of just accepting it as part of the sport, he set out to create something better. After selling his previous business, he poured his energy into designing a lever that pivots out of the way on impact instead of bending or snapping. The first ones sold at Glen Helen National in 2000, and riders slowly caught on. Today, ASV has sold over a million levers worldwide. That kind of track record says a lot.
What Makes ASV Levers Different?
The big selling point is the pivot design. Most levers are rigid — hit something hard enough and they’re toast. ASV levers use a special spring-loaded pivot that lets the lever fold away during a crash or drop, then spring right back into position. They back this up with strong warranties: three to five years depending on the model, with an unconditional crash damage guarantee on many of them. If it breaks under normal riding, they replace it. That kind of confidence is rare in this industry.
Beyond durability, the adjustability is excellent. You get a micro-indexing dial that lets you fine-tune the reach in tiny increments — perfect whether you have small hands, wear thick gloves, or just want that perfect feel. Many riders say it transforms the ergonomics compared to stock levers, especially on longer rides. You can choose standard or shorty lengths, different colors, and finishes that look factory but perform better.
They offer different series for different bikes:
- Off-road/dirt models like the F4 or S1 series, built tough for motocross and trails.
- Street and sportbike options like the C5 and F3, with premium CNC-machined or forged aluminum construction.
- Newer additions include levers for Harley-Davidson V-Twins, showing they’re expanding based on what riders are asking for.
Real Rider Feedback
From what I’ve read in reviews and forums, most people who upgrade to ASV levers don’t go back. They talk about the solid, precise feel, reduced hand fatigue, and peace of mind knowing a minor get-off won’t ruin an expensive part. Racers and weekend warriors alike appreciate how the levers maintain consistent performance even after impacts that would destroy stock ones. Of course, they’re not the cheapest option — expect to pay a premium for the quality and warranty — but many say it’s worth it compared to replacing cheap levers multiple times.
ASV doesn’t stop at levers. They also make reservoir caps, rotator clamps, dust covers, apparel, and other accessories. They collaborate with big names like Jeff Emig and ODI Grips for limited-edition packs that combine levers with grips and other goodies in cool colorways. Plus, they stay involved in racing, sponsoring teams and riders in MotoAmerica, GNCC, and more. That real-world testing shows in the products.
Who Should Consider ASV?
If you ride aggressively, race, or just hate dealing with broken levers after parking lot drops, these are worth a look. Adventure and dual-sport riders love the adjustability for different riding conditions and glove types. Street riders appreciate the premium feel and looks. Even if you’re on a budget, the long-term savings from fewer replacements and the improved riding experience can make them a smart investment.
Shopping on their site is straightforward, with a part finder that helps match levers to your exact bike. They’re based in Huntington Beach, California, and everything is American-made with high-quality materials. Shipping usually takes a few business days, and their customer service gets solid mentions.
Final Thoughts
ASV Inventions feels like a brand that actually listens to riders. They took a common frustration — breaking levers — and turned it into a category-defining product. The combination of toughness, adjustability, and solid warranty makes them stand out in a sea of aftermarket parts. Whether you’re building a race bike, upgrading your daily commuter, or just want controls that feel great and last, it’s hard not to be impressed.
If you’re in the market for new levers or related accessories, I’d recommend starting with their part finder and checking the latest collaborations. Use this link if you decide to pick something up: ASV Inventions
Have you tried ASV levers before? Or are you thinking about upgrading a specific bike? Drop your thoughts below — always good to hear real experiences from fellow riders.
